Mar 032010
 

Normally I don’t use my blog for self-promotional purposes, but since this post fits the theme “Against the grain,” I figured it was acceptable on a one-time basis.

In my opinion, video resumes are the future of job search, and marketers need to pave the way. Not that a video resume will completely replace the need for more comprehensive materials (e.g. website, traditional CV), but unlike the others, video brings your skills and accomplishments to life. And if you are a digital marketing professional, you can also demonstrate your inbound marketing savvyness by how well you market the resume through content publishing and social media outreach.

Two-page text resumes all look and sound the same after a while, and I can’t imagine the boredom and apathy recruiters must experience in evaluating credentials in that fashion.

Aside from showing off your experience, video is a medium for expression and storytelling, one that can engage, entertain, show personality, and capture your personal brand essence, all within 3 minutes.

Enjoy my video, forward to others as you see fit, and please share your perspective below.

Feb 232009
 

Kudos to Tropicana for listening to its customers and reading my last blog entry on the subject “Branding Gone Wrong” :). The New York Times describes the debacle as Pepsico’s own version of New Coke. Ouch!

Tropicana will return to its original packaging in March after receiving tons of complaints and insults. While the article cites “hate” mail, email and phone calls, there’s no doubt the public’s voice spread far more quickly due to the social web, forcing Tropicana’s hand.

I admire the company’s admission that it made a mistake and its swift reaction. That said, I’m completely mystified how a company with some of the country’s foremost brand experts and an ad budget in the hundreds of millions of dollars can make such an egregious error in the first place….